Messages in typography.

As seen in the Hanes sign this advertisement is not ledgable. It is very hard to figure out what the letters are by looking at it. It stands out because it looks pretty but then your eyes move to the other text automatically  because they are easier to read. In the hallmark advertisement  for valentine's day it is ledgable but the readability is bad. Because the love is pretty but the other words or more normal and you read those first for Saturday and February 14th. 

http://smad.jmu.edu/shen/webtype/read.html