Friday, January 30, 2015
Thursday, January 29, 2015
Rip Curl North America | The Name 'Rip Curl' | Where did the name 'Rip Curl' come from?
Allstate – You are NOT in Good Hands! | St. Louis Legal Examiner | St. Louis Missouri Personal Injury Lawyer
Wednesday, January 28, 2015
As seen in the Hanes sign this advertisement is not ledgable. It is very hard to figure out what the letters are by looking at it. It stands out because it looks pretty but then your eyes move to the other text automatically because they are easier to read. In the hallmark advertisement for valentine's day it is ledgable but the readability is bad. Because the love is pretty but the other words or more normal and you read those first for Saturday and February 14th.
- References - http://www.worldwildlife.org/species/giant-panda
demonstrates an alluring and vivacious image of a fast food restaurant, which is ideal for the fast food culture amongst the teenagers. The sparkling colors used in the logo are vibrant enough to draw attention of the spectators."
- References - http://www.famouslogos.us/burger-king-logo/
The image to the left is an example of what the Copenhagen can looks like.
For my ineffective messaging logo, I chose the Apple Computer logo. This is because, without prior knowledge of the company, the apple logo would be confusing and misleading. I decided to dig up some information on why the company decided to use an apple as their logo. I came across a CNN article in which discusses numerous theories on what the apple meant. One reason that was given was based on a man named Alan Turing. Alan was one of the original people that helped lay out the fundamentals for computers. the connection Alan has with the apple logo derives from his suicidal death. Alan was facing jail time for gross indecency as well as the pressure he had from being a homosexual. Thus leading him to bite into an apple laced with cyanide. this became the creation of the apple in which has a bite taken out of it. Other allegations discuss that the apple meant knowledge, and the bite mark that is taken out of it was to differentiate it from a cherry. Overall, at first glance, the apple does not portray a computer company and their for is my choice of an ineffective message.
Bellow is an example of the Apple logo.
Monday, January 26, 2015
Take McDonald’s as an easy example. Aside from the Justin Timberlake jingle (ba-duh-bup-bup-bah), the current McDonalds slogan—I’m lovin’ it—created by a German advertising agency in 2003, was uniquely, for the time, set in all lowercase.
McDonald’s claimed “It will rekindle the emotional bond our customers have with McDonald’s through a campaign that depicts how people live, what they love about life and what they love about McDonald’s.”
The slogan is the company’s most profitable and successful campaign to date, surpassing the previous “You deserve a break today.” The Slogan Doctor, reporting in business magazine Management Today, declares “From the lower case 'i', declaring a youthful disregard for grammar, to the mysterious 'it', this slogan is desperate to give Big Mac a tiny hint of outlaw chic.”
Improper grammar though it may be, it instantly conveys the McDonald’s message, and partly due to the typography. Think that the type isn’t important? Try to imagine the type behind “It takes two hands to handle a Whopper” or “We speak fish.” For that matter, what about the typography for “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun?”
And then there’s Starbucks. Which recently eliminated text from its logo altogether.
For your second post by the end of the week, respond to the findings of your peers. Add additional support or defend a different position. Perhaps you think it is a totally ineffective message or can give an example of a better (stronger/longer-lasting) message.
Sunday, January 25, 2015
Thursday, January 22, 2015
How Did This Whole Handshake Greeting Get Started?
Handshake History - Deep English
Much of this knowledge I had received from a coworker who used to work at a pen production company, I also found some information at:
The history of these RPMs starts back in 1934 with a British man named Percy Shaw who patented the "cat's eyes." The significance of these "cat's eyes" were made apparent during World War II because of the blackouts. In the 1960's, California came to have a fad of the road markers called Bott's Dots. These markers weren't usually reflective but described as "driving on Braille" if you ran over them. The modern RPM was born with an initial 1964 patent application, followed by another patent granted in 1986 that addressed the unique design requirements of any object that sits outside for the whole year on a busy road.
What might I hear while I am close to these RPMs? Nothing unless I am in a moving vehicle. They make an annoying sound when you run over them and it can sound like you are riding with a flat tire. What do I see when a light reflects on it's surface? Well, it depends as I said before. I might see a soft red, white, blue, green, or yellow light reflecting back at me. What do I think when I look at these little bumps? I think nothing of them in the day time, but at night they are lifesavers since some lines aren't exactly well painted.
Night View of a road lit up with RPMs.
Art using raised pavement markers in a pedestrian tunnel at the Belleview RTD Station in Denver, Colo., 2008
-Corey, Fort Myers
Wednesday, January 21, 2015
Here is the kicker. Why octagon? Why not square? They needed a shape that would be recognizable as a stop sign so it couldn't resemble another sign. Several countries have actually adopted the stop sign with the red and white. Japan uses a triangle(because they want to be different) but still use red and white. Now when you see an octagon sign you should be thinking Stop!
Monday, January 19, 2015
As you make your way forward in your design career, you will continually encounter the term design thinking. Seems self-explanatory, but if you imagined that design thinking was simply the way designers go about creating, then you’ve been missing the benefits of engaging fully in the design process.
Award-winning global design firm IDEO describes design thinking as being “about believing we can make a difference, and having an intentional process in order to get to new, relevant solutions that create positive impact. Design Thinking gives you faith in your creative abilities and a process for transforming difficult challenges into opportunities for design.”
As designers, we are constantly honing our own design process. How do you work best? In long continual stretches? In fits and starts? Beginning with sketches? Letting your subconscious mull over the design problem?
Whatever your process, it’s what puts design thinking into action.
Again, according to IDEO, design thinking “has five phases (of) development, from identifying a design challenge to finding and building a solution.
Good design thinkers observe. Great design thinkers observe the ordinary.
At least once this week, stop and take a second look at some ordinary situation that you would normally look at only once (or not at all)—as if you were a detective at a crime scene. Be curious about the familiar things we normally take for granted. Why are manhole covers round? Why is my son/daughter heading off to school dressed like that? How do I know how far back I should stand from the person in front of me in line?
Make notes so you can write about it.
Craft at minimum two short paragraphs detailing what you saw, smelled, heard, felt, and/or thought. If you noticed that manhole covers were all round, move in closer to see the cover in more detail. Is there a pattern on it? Why? Does there seem to be a way to get the cover easily (but not too easily) open? If necessary, do some research to see if you can discover the answer(s). What’s the history of manhole covers? Where are they made? Are they different in different regions, states, or countries? What kinds of things are hidden under manhole covers?
Deeply investigate (and cite your references), but make certain that you are putting in time observing one of these ordinary things. Don’t just glance… study.
If the first thing you stop to observe turns out to be less than interesting, either dig deeper into the subject (get down close to it, use a magnifying glass or other tool to help you learn more)… or find another ordinary object to observe.
Complete your observation and write about it by end of day Thursday (extra day due to the Monday holiday). Reply by the end of the week.
For your reply, pick one of your fellow students’ observations and do your own observation or research and add to the knowledge pool. What did you discover that is odd or extraordinary or fascinating about this ordinary thing? Write at least another paragraph (more than a couple of sentences) explaining what you learned.
This and all of the blog posts are critical thinking exercises, and will be graded on the thought that went into the discussion. You will also be graded on grammar, spelling, capitalization, and punctuation. (It’s a typography class.) Please do not gloss over your communication skills.
Friday, January 16, 2015
When speaking with other designers, especially working together, the use of conventional terms can be more appropriate. As with any job, you become close with co-workers and having those close relationships, the work environment can be more relaxed and does not have to be so formal so to speak. To me, this is the best kind of working environment. Obviously, when interacting with clients or superiors in the work field, when presenting your work or when given details for a project to be done for clients, you want to sound knowledgeable with the proper vocabulary.
Wednesday, January 14, 2015
Click here for the quote by Massimo Vignelli from Helvetica
For example, I had to do a project a couple years ago with a group of students involving a special event. We had to create a greeting card for Saint Patricks day. We struggled in the beginning because we didn't understand each others concepts. When we spoke in terms of design, our concept started to form. The downside to using this language is that some principles of design language are not fully defined and can be misleading to others working with you.
I personally would only use the design language when in the right environment. Working at a design company would be a good example of this. I would not however use this when giving a public speech. To some, using such language would just sound like gibberish, and leave them with more questions then answers. When pitching a project idea, to say a former employer, I would simplify these terms, rather then use the full extent of which I learned. A great way to look at this would be to compare culture languages. If someone spoke spanish and no other language, you would want to use only that language, otherwise they wouldn't understand.
Picture at top: http://blog.hubspot.com/marketing/typography-fonts-guide
During a public speech is when I would say not to use terminology. Only for the fact that you are speaking to so many different people and possibly multiple languages. Terms can be confused into something else. I do not have actual sources saying this because I couldn't find them for when not to use terminology. However, this just seems to be what makes sense to me through my experience from teaching. One on one should be easy to use terminology even if they don't understand because if they are talking to you about it then they WANT to understand.
Monday, January 12, 2015
And history? Really? History? I thought we were done with history back in high school. What will knowledge of what Charlemagne did in 800 AD have to do with our success as designers? Seriously, who cares about cuneiform…or how it’s pronounced.
Let’s do some critical thinking here.
Why is it important to be able to speak in the language of designers? What are the advantages or disadvantages of using type terminology? When would you choose to use conventional terms and when would you choose to use the proper vocabulary?
Don’t just talk off the top of your head. Go see what other authorities say. Compare opinions. (Um, Wikipedia is not an authority.) Make sure to cite your references and be prepared to defend your opinions with facts. If you can provide an image as a concrete example, all the better.
For your reply, pick someone’s point of view that conflicts with yours and provide a counterpoint to their position. Again, cite your references and don’t just spout what you think… establish a connection with other designers and respected organizations like the AIGA.
Please make your initial blog post by midweek, and respond to at least one other student's post by Sunday at midnight.