Wednesday, January 14, 2015

  It is important to be able to speak the language of designers for the simple fact of when I am around designers we will be able to understand each other better. Also, it is important since together we have to fight the ugliness that comes from nonprofessionals.
 “The life of a designer is a life of fight: fight against the ugliness. Just like a doctor fights against disease. For us, visual disease is what we have around, and what we try to do is to cure it, somehow, with design.”
      -Massimo Vignelli, Interviewee, Helvetica (2007)
  One big advantage is that it would be quicker to use the type terminology around people who knew what I was talking about. However, not everybody knows the terminology for type. I don’t believe talking to somebody who doesn't have any knowledge of the differences in type would understand me at all if I were to go into full blown detail about the structure of a letter in different font types. However if I were to talk with a designer who already had knowledge of what I was speaking about, then I would be technical and detailed about what I might say.

Click here for the quote by Massimo Vignelli from Helvetica

1 comment:

  1. Quoting Massimo Vignelli: aswesome. I think there are some career-specific terminology that we can use with even non-designers to increase their knowledge. We don't have to correct others, simply use the correct terminology in conversation, like using typeface instead of font.


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