Wednesday, January 14, 2015

There is more to it than just saying I can communicate to another designer. I can actually get involved with a designer on a level that includes emotional content. By knowing correct terminology I can describe how I feel about the typeface down to a part of a letter. When explaining, you can break it down to where it is almost like describing different bones. Each letter has it's own anatomy. "Learning the anatomy of a typeface will help you articulate why you do or don't like a typeface instead of saying, “I don’t know, it just looks funny.” Trust me, I’ve been there. But it’s so much more effective (and more fun) to communicate with designers when you actually speak their language."

Picture at top:

During a public speech is when I would say not to use terminology. Only for the fact that you are speaking to so many different people and possibly multiple languages. Terms can be confused into something else. I do not have actual sources saying this because I couldn't find them for when not to use terminology. However, this just seems to be what makes sense to me through my experience from teaching. One on one should be easy to use terminology even if they don't understand because if they are talking to you about it then they WANT to understand.

The history of Typography is so vast on how far back it goes and the different nations it was used in. Typography goes back so far that the Etymology of some terms like serif is not completely known.(from what I gathered) "The equivalent term in Japanese is "uruko" which means fish scales. In Chinese the term translated into English means forms with or made with legs." "So if someone tells you to “give it legs”, you’ll know that they are requesting a serif font. And if someone shouts “he has no legs!”, then I guess they’re looking at Helvetica."

 The history is important because it explains how we got here. It is our equation and we are the solution., (kinda makes sense right?)

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