Tuesday, March 17, 2015
Saturday, March 7, 2015
Honestly I can't think of anything that wasn't worth learning. The most important thing in typography I have learned is that you shouldn't use more than two typefaces in a piece. the only thing I can really say wasn't that helpful was having take my career development class already. Because I took it first quarter I didn't have all my projects to throw in to a portfolio or fix my resume towards the career I want. So I feel like the class was wasted. Other than that nothing I would say was pointless.
Thursday, March 5, 2015
Wednesday, March 4, 2015
Web Image Source:
Learning the skills to classify typefaces and which ones will convey the message I'm trying to give, I know this knowledge will be a huge tool in my future trade. If I decide to pursue a career in graphic design I know grids are going to be one of the most important skills to master to become successful, but I'm not quite sure how they could work in animation. I may be wrong about this assumption, I'm not really sure, but I'm willing to learn anything and everything about typography. A career can go a long way when it comes to showing clients that you really know what can work as a great design. In the end, whether I use typography a lot in my career or not, I'm grateful to be in this course and excited to be studying the "science" behind type.
Even though I never thought any of the stuff I learned was entirely useless to me, but there was only one thing that didn't seem as important to me as everything else I learned. I don't think of the phrase "Typography is what language looks like" as a very important thing that I had learned. As to why I feel this way is probably just because I never really thought about it. It just seemed kind of like common sense to me like walking and talking.
Monday, March 2, 2015
We’re developing skills and a knowledge base for our continued growth as designers. Generally, though, the user (or viewer) of our work as designers won’t be interested in the skill with which we have met our constraints. Does the use of contrast or proximity really mean anything to the reader of a newsletter? Does any viewer ever consider the hierarchical level of the type on a poster? Does anyone even see the relationships between shots when viewing a video (for there is, indeed, such a thing as proximity in time)?
Architect Louis Sullivan expressed the thought in simpler terms: “form ever follows function. This is the law.”
But whether in building a skyscraper or in designing a business card, is detail really all that important? In a market economy world of fast food, designer knockoffs, and discount stores, could the time put into a design be worth the effort?
What have you learned in Typography that is truly useful to you in your career? Will it really matter if your designs follow a grid? If you are (correctly) choosing an Old Style typeface instead of a slab serif?
Provide a couple of examples of what you think really might of use to you (and your fellow students) in your careers…and what seems to be less than useful. In your reply to at least one of your peers, either offer a counterpoint or suggest an area that you think will be even more important as you develop.
Friday, February 27, 2015
One of the most important things I have learned is how far back Typography goes. I never looked at it as more than just another type of art. It actually is a way of life. I love the the quote from Ellen lupton. "Typography is what language looks like." It is such an awesome simple phrase that has so much meaning. The second would be the difference between legibility and readability. Not the fact that I learned them but a I learned the difference between the two. I believe those a very confused group of words. They are so similar and very hard to explain the differences unless you fully understand. I believe that I have learned them. The only thing I would say is that I do not agree with Typography being the most important tool in design. Although very important especially for displaying an image but I think like a band, everything must work together equally to create a masterpiece and obtain the definition of harmony.
Thursday, February 26, 2015
I have to admit that one of the things that have stuck with me and i think about it all the time, is that its unprofessional to outline a title or type. Maybe the reason why i think about it so much is because i see it all the time. Now when I see it in public places I laugh to myself. Iv'e also learned how to sketch a font, which i really enjoy doing. Iv'e also learned partially about grids i'm sure we will learn more this coming week.
Also, another elemnt I think would be important that I have learned is something Mr. Sattelmeyer always works into our assingments every week, "readability and legibility." You must always make sure that your piece is readable, meaning is clear and put together with lettering and the way you put them on the design. Legibility meaning the way the design is it's not to much but not to little. Make the design where it's able to be read it's clear and nice.
I think these two elements are the most important because it could make or break the design with the clients and or with the people who see it. I think I have learned first hand that it's not easy doing this all in one design but I also am getting to know myself better with designing and using these elements in my designs.
Wednesday, February 25, 2015
The two concepts that stand out the most to me when it comes to typography is choosing the best typeface that helps convey your message and placement of text. Before, I'd probably just decide on any kind of typeface but now, knowing the classifications, I can decide if a design of mine would best work with an old style typeface or maybe something more contemporary like a modern typeface. I would have never given it a second thought! Although my first attempt at using grids was bit of a failure, after going over it in class and with the critiques from my peers, I'm gaining a better understand of it all. Now in the process of learning grids a bit more, I can really perfect the ability to establish balance and hierarchy when placing texts in any project I'll be working on; in school and beyond..I love this typographical design of the lyrics from a Doors' song that I had to put it with my post. I couldn't help it!!
I will implement this knowledge into my career as a designer so that the viewer will understand the message I am trying to convey. If I make a poster or such, I will not make it too compressed or too spaced out with the text and I will make the letters not blend with the background but instead pop out. Since I will have to use designs almost all the time, I am also sure I will have to add text to the design eventually, if not immediately. This will also mean that I will still need to make sure the text stands out from the background in a way that it is readable and legible yet still fits with the design.
The second important element I believe is most important is "readability and legibility". This goes hand in hand with the phrase " no touching". I have learned that we should organize our graphic designs in such a way in which the viewer can read it easily and can visually see the important context within it. The graphic should be formatted in such a manner that gains interest from the reader. This lures the viewer into reading on and potentially urging them to learn more or attend such event. Overall, I believe that typeface selection as well as legibility and readability are the two important elements I can take forth from this course.
Sunday, February 22, 2015
I certainly have to agree with that, for, even as a filmmaker, I was indebted to dedicated typographers who helped create the graphics for innumerable commercials, films, and ads. If I didn’t believe how important typography was to my graphic design career, I might not be teaching a course in it…and making you learn type classifications.
But, as Steven Heller wrote, “the efficient study of type and typography is an ongoing process that involves much more than knowing the names of a few typefaces.”
Studying typography prepares you to draw from history, develop confidence, and be informed by the experience of generations of designers. “Yet, good typography does not happen with the flick of a switch. Fluency (in designing with type) means having the ability to … to make considered choices, which is the paramount result of a good education.”
But this class isn’t about me; it’s about you and what you are learning.
This week, stop and think about what you have learned from your reading, from the course content, and from the projects and their critiques. What are the most important things you learned and how will you apply that knowledge to your career as a designer?
In two or more paragraphs, explain the importance of two (2) concepts, rules, or elements of design that you feel are the most significant things you’ve learned in the course.
In your reply to a fellow student, explain which of the two items that student chose is, in your opinion, the most important.
Friday, February 20, 2015
Wednesday, February 18, 2015
Monday, February 16, 2015
When a web page can get shrunk to the width of a smartphone, it would seem that the “rules” about legibility need to be revised.
Adrian Frutiger (well known for the creation of Univers, Frutiger, Glypha, and Avenir typefaces) concluded: “the foundations of legibility are like a crystallization, formed by hundreds of years of use of selected, distinctive typefaces. The usable forms that have stood the test of time are perhaps permanently accepted by human-kind as standards conforming to aesthetic laws ...”
In other words, new forms of type and type of poor quality hinders the reading process.
This would seem to imply that type could be legible and still unreadable.
Type designer Zuzana Licko (Mrs. Eaves, Filosophia) extends the argument: “Typefaces are not intrinsically legible. Rather, it is the reader's familiarity with faces that accounts for their legibility. Studies have shown that readers read best what they read most.”
Consider blackletter typestyles. While we find them illegible today, they were actually preferred over more humanistic designs during the eleventh and fifteenth centuries.
Today, Times New Roman might be the “most readable typeface” since you are required to write all your papers in it. (Oh, go ahead, be radical: write a paper in Baskerville Oldface or Garamond and see if your professor notices!)
This week, perform a design exercise for your post. You experimented earlier in the quarter with derivative typefaces. This week, take a font you are familiar with that is easily readable and over 3 steps make it illegible. (1: original-readable font; 2: difficult but possible to read; 3: really-difficult to read/illegible.)
You don’t want to completely obliterate the type, just reduce the readability.
Use your choice of software (Photoshop or Illustrator), but don’t just use a filter or simple distortion. (In the example above, I started with the normal Georgia typeface, then—starting with the third letter—I flipped every other letter upside down in the second version. In the third version, I flipped a copy of the second version upside down.)
Once you’ve created your readable to unreadable example, post it and then describe the process you used to gradually reduce the readability. Tell us if you think this might be a valid design tool to use. Why or why not? Is readability always important?
Saturday, February 14, 2015
Thursday, February 12, 2015
Wednesday, February 11, 2015
TIME – February 2015
Which one is more visually appealing to you?
Digital Magazine source-
Sunday, February 8, 2015
For traditional print content, from the New York Times to Wired Magazine, finding the right design, the right layout, the right content, and, of course, the right way to make a profit was a long, complicated road.
Except for publications like The Atlantic, a 154-year old magazine, which was doing so poorly, it had been losing millions of dollars every year for a decade. Then in 2008 The Atlantic decided to be “digital first.” http://mashable.com/2011/12/19/the-atlantic-digital-first/
“Atlantic had so serially failed that it was overwhelmingly likely the next thing we would do was fail,” owner and publisher David Bradley said, “…and the next thing we would do was fail…"
Other magazines are not doing so well. http://www.theguardian.com/news/datablog/2013/aug/19/digital-magazines-popular-circulation-figures
Could it be related to the design of the digital version of the publication? Take a few moments to look at some current magazine publications and describe how the printed version differs from an online delivery of the same content. Research at least three different magazines and write about your impressions for your first post.
Make sure to tell us what specific magazines you looked at and which version of the publications you think is the more successful... and why. Consider layout, amount of content per “page,” use of images and photos, and, of course, note how typographically the text is different.
For your reply, comment on an original post…looking at the same magazines and take the opposite position. (If the original poster thought that the magazines they researched were better off staying in print, argue why they would be better off as digital magazines.
Thursday, February 5, 2015
Wednesday, February 4, 2015
Typorgrapy is more than just design. It is like Ellen Lupton said. "Typography is what language looks like." It is how we communicate visually. There is emotion. There is Expression. It is important for people to be able to notice good typography but that doesn't mean it is visible. (sounds wierd right) Before I knew what Typography was I would see these pictures of words and if they were good I would get this feeling from them. Usually an awesome one. But again, I did not know what Typography was so therefore good Typography was invisible to me but at the same time I still saw the awesomeness of it. So I think it is important to notice good Typography. I do not think it should be invisible though. Good typography will contain the needed content to capture the readers attention and keep it. Sometimes when a reader has to read something they are looking for a reason to stop reading. It needs to contain the material to change their mind. I think it can contain all things from decorative fonts to big letters down to just a simple old time type face with just proper drop caps.s
2] The Crystal Goblet- Beatrice Ward
How to Explain Why Typography Matters
is good typography invisible? if it is how should typography grab the reader's attention? | A conversation on TED.com
Sunday, February 1, 2015
Generally, good typography is recognized as a measure of a good designer. But that still begs the question: what is good typography?
Typography is such an important element of graphic design that it often becomes invisible: designers select the appropriate typefaces for a project, spacing it properly, aligning elements, working with grids, and not abusing the type design with distortion or unnecessary artificial stylings. Of course, anyone can learn the rules of line length, leading, font-matching and the like and call it design, but, again, what separates good typography from bad?
“Is it the choice of typefaces?” Armin asked. “Is it the point size the font is set in? Is it the… combination of sans-serif with serif faces? Or the leading? The kerning? What is it? What are the uncovered secrets of good typography?”
Think about what we have been studying so far. We’ve become more conscious of type in our designs and in life. Could, as Armin asks “‘good’ typography be invisible to the reader? Should it be? What significance does typography have beyond the fact that it should be read, and read well?”
Read Beatrice Ward’s short essay—I’ve posted an excerpt as a PDF on Angel in the Week 5 folder—or research what others have said about what constitutes good typography. Take a position and defend it with citations that justify your position.
For your reply, find another post and take the opposite position to the author—why does that particular reasoning fail to prove what good typography is—countering the original argument with your own evidence.
As always, post by mid-week. Reply by Sunday at midnight.
Friday, January 30, 2015
Thursday, January 29, 2015
Rip Curl North America | The Name 'Rip Curl' | Where did the name 'Rip Curl' come from?
Allstate – You are NOT in Good Hands! | St. Louis Legal Examiner | St. Louis Missouri Personal Injury Lawyer
Wednesday, January 28, 2015
As seen in the Hanes sign this advertisement is not ledgable. It is very hard to figure out what the letters are by looking at it. It stands out because it looks pretty but then your eyes move to the other text automatically because they are easier to read. In the hallmark advertisement for valentine's day it is ledgable but the readability is bad. Because the love is pretty but the other words or more normal and you read those first for Saturday and February 14th.
- References - http://www.worldwildlife.org/species/giant-panda
demonstrates an alluring and vivacious image of a fast food restaurant, which is ideal for the fast food culture amongst the teenagers. The sparkling colors used in the logo are vibrant enough to draw attention of the spectators."
- References - http://www.famouslogos.us/burger-king-logo/
The image to the left is an example of what the Copenhagen can looks like.
For my ineffective messaging logo, I chose the Apple Computer logo. This is because, without prior knowledge of the company, the apple logo would be confusing and misleading. I decided to dig up some information on why the company decided to use an apple as their logo. I came across a CNN article in which discusses numerous theories on what the apple meant. One reason that was given was based on a man named Alan Turing. Alan was one of the original people that helped lay out the fundamentals for computers. the connection Alan has with the apple logo derives from his suicidal death. Alan was facing jail time for gross indecency as well as the pressure he had from being a homosexual. Thus leading him to bite into an apple laced with cyanide. this became the creation of the apple in which has a bite taken out of it. Other allegations discuss that the apple meant knowledge, and the bite mark that is taken out of it was to differentiate it from a cherry. Overall, at first glance, the apple does not portray a computer company and their for is my choice of an ineffective message.
Bellow is an example of the Apple logo.
Monday, January 26, 2015
Take McDonald’s as an easy example. Aside from the Justin Timberlake jingle (ba-duh-bup-bup-bah), the current McDonalds slogan—I’m lovin’ it—created by a German advertising agency in 2003, was uniquely, for the time, set in all lowercase.
McDonald’s claimed “It will rekindle the emotional bond our customers have with McDonald’s through a campaign that depicts how people live, what they love about life and what they love about McDonald’s.”
The slogan is the company’s most profitable and successful campaign to date, surpassing the previous “You deserve a break today.” The Slogan Doctor, reporting in business magazine Management Today, declares “From the lower case 'i', declaring a youthful disregard for grammar, to the mysterious 'it', this slogan is desperate to give Big Mac a tiny hint of outlaw chic.”
Improper grammar though it may be, it instantly conveys the McDonald’s message, and partly due to the typography. Think that the type isn’t important? Try to imagine the type behind “It takes two hands to handle a Whopper” or “We speak fish.” For that matter, what about the typography for “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun?”
And then there’s Starbucks. Which recently eliminated text from its logo altogether.
For your second post by the end of the week, respond to the findings of your peers. Add additional support or defend a different position. Perhaps you think it is a totally ineffective message or can give an example of a better (stronger/longer-lasting) message.