The image to the left is an example of what the Copenhagen can looks like.
For my ineffective messaging logo, I chose the Apple Computer logo. This is because, without prior knowledge of the company, the apple logo would be confusing and misleading. I decided to dig up some information on why the company decided to use an apple as their logo. I came across a CNN article in which discusses numerous theories on what the apple meant. One reason that was given was based on a man named Alan Turing. Alan was one of the original people that helped lay out the fundamentals for computers. the connection Alan has with the apple logo derives from his suicidal death. Alan was facing jail time for gross indecency as well as the pressure he had from being a homosexual. Thus leading him to bite into an apple laced with cyanide. this became the creation of the apple in which has a bite taken out of it. Other allegations discuss that the apple meant knowledge, and the bite mark that is taken out of it was to differentiate it from a cherry. Overall, at first glance, the apple does not portray a computer company and their for is my choice of an ineffective message.
Bellow is an example of the Apple logo.