I have found that there are cons and pros to both. A magazine is something that you can own and hold in your hand which can give you a sort of happiness because you own it. It is a material feeling. I have found however that online that between the 3 magazines I chose you can actually go online and start reading the articles without having to pay. The plus side to online subscriptions is that they can do more with the format of them. They can implant videos that you can not put in a magazine. They have more of a choice of how they can set it up to appeal to the reader. (pop outs, moving affects, videos. etc) it can also be more interactive. You can also usually search certain subjects that you are interested in. A magazine can be a little more easy to reach in the sense of not having to type the web address in to get to it. It can be easier to use. It has the index so you can turn right to the page. It is just more simple and plays on what you are already used to doing to read. I would say though that if you have a computer then online would be the best way to view your favorite magazines. But, if you have to invest in a computer than that could be a pricey investment over a magazine.