Wednesday, February 4, 2015
After reading Beatrice Ward's essay, it seems that she believes that words should not be enhanced by typography. It should not stand out and distract the reader. I don't see how that can be possible because if so, everything you read would only be typed in one basic font and possibly even the same size. If typography was not important then why are wedding invitations done in a formal script type style and road signs done in a grotesque sans serif type style like Highway Gothic? Road signs are written in a clear and legible font, but what if it were in a formal script type style like Edwardian Script ITC (Edwardian Script ITC)? Sure, it would be prettier but would it be possible to read this quickly as somebody drives down the road at, say, 60 mph? "Good typography supports and reinforces the message. Good typography makes the text more effective." - Butterick's Practical Typography.